TODAY TOTAL
Action Advertising

Do it Right.

I obtain postcards constantly. The other day I obtained a postcard attempting to sell me a photocopier. It had small, small lettering slathered throughout the front as well as a big section of the back of the card.

It was incredibly tough to review, so hard actually that I threw it away.

 

A number of days later I received a postcard with 32 words on it telling me that I might obtain total info on unrestricted cross country telephone service for 5.5 cents a min without extra regular monthly cost by calling the 800 number on the card.

I did call. I got the info, had my inquiries answered as well as gotten my long distance service changed.

The firm that used me the far away solution was making use of a time examined 2 step marketing procedure:.

Step 1. Create a lead - Obtain me to call their 800 number.

 

Step 2. Supply the requested information - Given to me on the phone by among their sales reps, that was able to address my inquiries as well as make me feel confident that I might save quite a bit of money on my long distance expense and that the solution would certainly be as excellent or much better.

 

What's So Good Regarding 2 Steps?

 

It is a lot easier to develop passion (a lead) than it is to obtain a person via a whole purchasing procedure (a sale).

You aren't getting the prospect or existing client to get rid of any kind of money just yet.

You can use postcards to reasonably promote to your target leads as well as clients and also create leads (inquiries regarding your services and products) to then be acted on and converted to sales.

This 2 step procedure also aids you to produce a list of individuals who were interested enough in what you supplied to call you.

 

You can after that recontact the one's who you didn't finish a sale with when they initially made inquiries, preferably up until they do purchase from you.

CRUCIAL: Be sure to obtain the info you will certainly need to recontact the people that replied to your postcard offering.

 

Repetitive follow-ups with individuals that called you will certainly cause enhanced sales. Make it a business plan to comply with up with those people that called you concerning your services and products.

The Most Reliable Use of Postcards:.

The objective of your postcard's message is to generate an adequate level of interest in the mind of your prospect to obtain him/her to call you to ask you about your offer.

You are generating interest, not collecting their loan (not yet anyway). That is what the 2 action advertising and marketing procedure has to do with. Getting interested leads and also consumers who call you to find out more.

Your message requires 3 components to be most effective:.

 

A clear statement of the biggest benefit of your product or service (in the far away example, it was cost financial savings).

An excellent factor for them to contact you NOW.

An easy, very easy method for them to respond (an 800 number as an example).

 

Your message needs to be short and also to the point. Short messages on postcards generate even more leads than lengthy ones.

 

This technique works and makes certain to generate a great deal of questions if sent out to your proper market.

This 2 Step Advertising And Marketing Refine Works.

Make use of the ideas you have actually reviewed here to produce your next postcard's message and also see what occurs.

You will generate a bunch of leads from people who are really curious about your services and products.

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